Gap Selling: Getting the Customer to Yes: How Problem-Centric Selling Increases Sales by Changing Everything You Know About Relationships, Overcoming Objections, Closing and Price by Keenan

Author:Keenan
Language: eng
Format: mobi, epub
Tags: Communication, Leadership, Sales, Business
Publisher: A Sales Guy Publishing
Published: 2018-12-02T08:00:00+00:00

For many salespeople today, a product demo is the lifeblood of the sale. If the demo goes bad, it’s almost impossible to recover. Yet, far too often I cringe as I watch salespeople butcher the demo. Inevitably, the buyer fades away, never to return. It doesn’t have to be this way. The demo can be a salesperson’s opportunity to shine and increase their ability to win the sale. But to do this, you have to crush the demo. Gap selling will make sure you do.

There are four elements to a kick ass demo. Get them right.

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